Combining Attitudinal and Transaction-Specific Measures in Latent Constructs

Bibliographic Details
Main Author: Robert E. Sibley
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2008-01-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1961/im_en_2007_04_Sibley.pdf

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