Combining Attitudinal and Transaction-Specific Measures in Latent Constructs
Main Author: | Robert E. Sibley |
---|---|
Format: | Article |
Language: | English |
Published: |
LLC "CPC "Business Perspectives"
2008-01-01
|
Series: | Innovative Marketing |
Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/1961/im_en_2007_04_Sibley.pdf |
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