Poetry, song and media – experts in Letters and the Poetry that is in the air

• Main Author: Cláudia Neiva de Matos
• Format: Article
• Language: Portuguese
• Published: Universidade Federal Fluminense 2016-10-01
• Series: Gragoatá
• Subjects: poesia; canção popular; mediatização.
• Online Access: http://www.gragoata.uff.br/index.php/gragoata/article/view/834

The popular song divulged by the media currently puts forward a new communicative situation as well as a new configuration to the poetic discourse. Transforming and displacing historically consolidated categories such as erudite and popular creation, high and low culture, writing and orality, literature and folklore, the song broadcast by the mass media subverts all these cleavages. Within the song's composite language, the arts of the spoken word, music and voice interact with each other and with communication technologies, leading us to reconsider processes of semiotic circulation and the very character of contemporary poetic discourse. This framework is enriched by new insights into the relations between text and context and by interdisciplinary conceptual elaborations such as that brought about by the notion of performance.