Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy

Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that contribut...

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Bibliographic Details
Main Authors: Marius Wait, Nonsikelelo Lekhuleni
Format: Article
Language:English
Published: Taylor & Francis Group 2020-01-01
Series:Cogent Business & Management
Subjects:
Online Access:http://dx.doi.org/10.1080/23311975.2020.1793522

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