Exploring factors that determine effective fuel loyalty programmes in South Africa, an emerging economy
Loyalty programmes are not a neglected research topic. Much of this research is in the context of developed economies and within the product/service domains of marketing, and has not included loyalty programmes for fuel purchases. The purpose of this study was to determine the factors that contribut...
Main Authors: | Marius Wait, Nonsikelelo Lekhuleni |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2020-01-01
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Series: | Cogent Business & Management |
Subjects: | |
Online Access: | http://dx.doi.org/10.1080/23311975.2020.1793522 |
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