Comunicação em Parcerias Locais para a Promoção do Emprego – um estudo de caso sobre responsabilidade social dos agentes empresariais

• Main Author: CARRILHO, Tiago
• Format: Article
• Language: Portuguese
• Published: Universidade Federal da Bahia 2010-07-01
• Series: Contemporanea : Revista de Comunicação e Cultura
• Subjects: Communication; Partnership; Social responsibility of enterprise agents
• Online Access: http://www.portalseer.ufba.br/index.php/contemporaneaposcom/article/view/4539/3394

In this article we analyse social responsibility of enterprise agents in local projects of employment promotion, on the basis of case study methodology. Partnership constitutes a form of organizational and horizontal communication. This conceptual approach complements network approach due to key principles of actors’ relations reflected in project dynamic. Social responsibilities of enterprise agents are voluntary and aim at social inclusion. In À Medida and Le Cheile projects, enterprise agents’ involvement and partnership dynamic are reflected on key activities of professional training and linkage to employment market, although these agents did not adopted working methods on origin institutions and revealed an isolated debate over project objectives. Vertical communication «top to bottom» corresponds to the operational background of employment public policies in order to implement public programs which finance this kind of projects.