Perceptions of Sustainable Marketing Management by Export Companies in Serbia

<p><em>The present research paper deals with perceptions of sustainable marketing management in the strategies of export companies in Serbia. The objectives in this paper are manifold. They are to emphasize the importance of green marketing management in export activities of domestic com...

Full description

Bibliographic Details
Main Author: Zoran I Čajka
Format: Article
Language:English
Published: Economics institute, Belgrade 2013-07-01
Series:Industrija
Subjects:
Online Access:http://aseestant.ceon.rs/index.php/industrija/article/view/3968