Qualitative Research Methods in Public Relations

This paper analyses various approaches to public relations. Three development stages feature prominently in the development of this branch of communication science. The fi rst two stages – press agentry or the publicity phase and the information/explanatory phase – are characterised by an exclusivel...

Full description

Bibliographic Details
Main Author: Renata Demeterffy Lančić
Format: Article
Language:English
Published: Faculty of Political Science, University of Zagreb, Croatia 2005-01-01
Series:Anali Hrvatskog Politološkog Društva
Online Access:http://hrcak.srce.hr/file/60213

Similar Items