Qualitative Research Methods in Public Relations
This paper analyses various approaches to public relations. Three development stages feature prominently in the development of this branch of communication science. The fi rst two stages – press agentry or the publicity phase and the information/explanatory phase – are characterised by an exclusivel...
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| Format: | Article |
| Language: | English |
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Faculty of Political Science, University of Zagreb, Croatia
2005-01-01
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| Series: | Anali Hrvatskog Politološkog Društva |
| Online Access: | http://hrcak.srce.hr/file/60213 |