Main aspects of phone and mobile’s users
Telephone surveys, with CATI technique, are frequently used in market research. But the phone’s owners database don’t take into account an important target of the population. It is those who own only mobile phones. In the paper this section of telephone users is analyzed in its specificity, in view...
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| Format: | Article |
| Language: | English |
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University of Bologna
2007-10-01
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| Series: | Statistica |
| Online Access: | http://rivista-statistica.unibo.it/article/view/30 |