The role of social media marketing in consumer behaviour
This article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers exp...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2019-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04022.pdf |
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doaj-a5c1571510c141b3bc1f8f04474b7b432021-02-02T08:32:19ZengEDP SciencesE3S Web of Conferences2267-12422019-01-011350402210.1051/e3sconf/201913504022e3sconf_itese18_04022The role of social media marketing in consumer behaviourZiyadin Sayabek0Doszhan Raigul1Borodin Alex2Omarova Aizhan3Ilyas Aigerim4Al-Farabi Kazakh National UniversityAl-Farabi Kazakh National UniversityPlekhanov Russian University of EconomicsAl-Farabi Kazakh National UniversityAl-Farabi Kazakh National UniversityThis article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers experience, are influenced and are influenced by the digital environment they are in as part of their daily lives. Much remains to be understood, and existing knowledge tends to focus disproportionately on WOM, which is only part of the digital consumer experience. Several avenues for future research have been proposed to encourage researchers to consider a wider range of phenomena.https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04022.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Ziyadin Sayabek Doszhan Raigul Borodin Alex Omarova Aizhan Ilyas Aigerim |
| spellingShingle |
Ziyadin Sayabek Doszhan Raigul Borodin Alex Omarova Aizhan Ilyas Aigerim The role of social media marketing in consumer behaviour E3S Web of Conferences |
| author_facet |
Ziyadin Sayabek Doszhan Raigul Borodin Alex Omarova Aizhan Ilyas Aigerim |
| author_sort |
Ziyadin Sayabek |
| title |
The role of social media marketing in consumer behaviour |
| title_short |
The role of social media marketing in consumer behaviour |
| title_full |
The role of social media marketing in consumer behaviour |
| title_fullStr |
The role of social media marketing in consumer behaviour |
| title_full_unstemmed |
The role of social media marketing in consumer behaviour |
| title_sort |
role of social media marketing in consumer behaviour |
| publisher |
EDP Sciences |
| series |
E3S Web of Conferences |
| issn |
2267-1242 |
| publishDate |
2019-01-01 |
| description |
This article looks at recently published research on social media consumers. Five topics are highlighted: consumer digital culture, responses to digital advertising, the impact of social media on consumer behavior, mobile environments, and online rumors (WOM). The articles examines how consumers experience, are influenced and are influenced by the digital environment they are in as part of their daily lives. Much remains to be understood, and existing knowledge tends to focus disproportionately on WOM, which is only part of the digital consumer experience. Several avenues for future research have been proposed to encourage researchers to consider a wider range of phenomena. |
| url |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2019/61/e3sconf_itese18_04022.pdf |
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