BUDAYA ORGANISASI PERUSAHAAN ASURANSI JIWA DI INDONESIA

• Main Author: Edward Efendi Silalahi
• Format: Article
• Language: English
• Published: Universitas Mercu Buana 2017-05-01
• Series: MIX: Jurnal Ilmiah Manajemen
• Subjects: life insurance company, organizational culture, qualitative, case study and successive approximation
• Online Access: http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/1483

Abstract. This research aims at exploring organizational culture in life insurance company in Indonesia, i.e. Prudential Indonesia and JIWASRAYA and its contribution to financial performance, This study used a qualitative approach with case study research, using exploratory and descriptive research design supported by successive approximation of technical data analysis. The research found six proposition as follows: 1) Consistent and appropriate strategy with the system and business orientation will determine the success of the corporate,, 2) Planning of Human Resources integrated with corporate plan will improve the affectivity of Human Resources management, 3) Organization structure and system in accordance with internal and external environment will support development of business, 4) Working process of customer satisfaction and result-oriented is needed to support development of corporate business, 5) Organization culture implemented in the course of action has strategic role to improve corporate performance, and 6) Consistent socialization and application of corporate culture will give contribution on financial performance. Keywords: life insurance company, organizational culture, qualitative, case study and successive approximation