Beard, hair, and mustache: Consumption and masculinities in barbershops
Many men have been questioning gender stereotypes that have instituted what they should or should not consume. An example is the growth of the service market for this group, such as new barbershops. This study aims to analyze how masculinities are constructed, administrated, and negotiated in barber...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2019-07-01
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| Series: | RAE: Revista de Administração de Empresas |
| Subjects: | |
| Online Access: | http://www.scielo.br/pdf/rae/v59n3/en_0034-7590-rae-59-03-0183.pdf |