Influence of Colors as a Key Element in Consumer Marketing
Despite the undeniable importance of color in advertising and marketing communication in general, the number of color impact studies in these areas is very scarce. Colors are one of the most important nonverbal signs for products. Therefore, the main purpose of this paper is to provide some basic gu...
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| Format: | Article |
| Language: | English |
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Sprint Investify
2020-04-01
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| Series: | Expert Journal of Marketing |
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| Online Access: | http://marketing.expertjournals.com/23446773-803/ |