Brand Loyalty at Chain Hotel in Denpasar
Purposes of this research are: (i) to find out the influence of brand image toward customer satisfaction (ii) to find out the influence of customer satisfaction toward brand loyalty (iii) to find out the influence of brand image toward brand loyalty and (iv) to find out the role of customer satisfac...
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| Format: | Article |
| Language: | English |
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Universitas Udayana
2018-03-01
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| Series: | E-Journal of Tourism |
| Online Access: | https://ojs.unud.ac.id/index.php/eot/article/view/36666 |