RESPON EMOSIONAL SEBAGAI MEDIASI PENGARUH VISUALISASI DESAIN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN Studi Kasus Pada Pembeli Rokok Sampoerna A Mild di Warung Kopi Waris Tulungagung
<p>The present study aims at determining the effect of packaging design <br />visualization on customers’ purchasing decision by employing emotional <br />response as mediator variable. The data were collected through questionnaires. Meanwhile, the population of the present study i...
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| Format: | Article |
| Language: | Indonesian |
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State Institute of Islamic Studies (IAIN) Tulungagung
2016-10-01
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| Series: | An-Nisbah: Jurnal Ekonomi Syariah |
| Online Access: | http://ejournal.iain-tulungagung.ac.id/index.php/nisbah/article/view/282 |