PREFERENSI KONSUMEN DAN STRATEGI PEMASARAN PRODUK PUREE BAYAM ORGANIK STUDI KASUS DI CV. ADDIN ABADI BOGOR

PREFERENSI KONSUMEN DAN STRATEGI PEMASARAN PRODUK PUREE BAYAM ORGANIK STUDI KASUS DI CV. ADDIN ABADI BOGOR

Growing population make public consumtion in term of foods becoming more complex, resulting in the opportunities to produce new product. One of them is producing new product from vegetables, which is now widely grown variety of organic vegetables. This is an opportunity to produce a new product are...

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Bibliographic Details
Main Authors: Ernita Dian Puspasari, Ma’mun Sarma, Mukhamad Najib
Format: Article
Language:English
Published: Asosiasi Agroindustri Indonesia 2017-11-01
Series:Jurnal Teknologi Industri Pertanian
Subjects:
analytical hierarchy process
consumer preference
marketing strategy
organic spinach puree
Online Access:http://journal.ipb.ac.id/index.php/jurnaltin/article/view/18636/13138

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