Aggregated services to the product of an equipment manufacturer of the oil industry: the PSS

This article aims at analyzing the service operations that a manufacturer of equipment for the oil industry now offers together with their products, in order to maintain its position in a market in which technology is a competitive criterion. The research method is the case study. The integration be...

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Bibliographic Details
Main Authors: Eduardo Magalhães Calvilho, Miguel Afonso Sellitto, Anelise Faleiro Welter, Giancarlo Medeiros Pereira, Miriam Borchardt
Format: Article
Language:English
Published: Universidade Federal de Santa Catarina 2014-08-01
Series:Revista Produção Online
Subjects:
Online Access:http://producaoonline.org.br/rpo/article/view/1581