Une plateforme au service d’un monde professionnel mobilisé : enjeux symboliques et économiques

• Main Author: Marie-Eva LESAUNIER
• Format: Article
• Language: fra
• Published: Association de Recherche en Technologies de l’Information et de la Communication 2019-04-01
• Series: Tic & Société
• Subjects: documentary; platform; professional mobilization; niche; production; broadcast
• Online Access: http://journals.openedition.org/ticetsociete/3299

This paper focuses on professional issues associated with the creation of a subscription-based on-demand video platform that specializes in creative documentaries. These issues involve symbolic, politic, economic and industrial dimensions. Based on the vertical integration of the film production industry, the platform’s business model both expresses and relies upon the mobilization of a professional social world to protect and assert its legitimacy and borders. However, this highly editorialized model must function within a competitive digital environment where preexisting logics are at work. This raises questions about the viability of niche platforms.