The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness

This study aims to investigate the impact of social networking sites advertisements on consumer purchase decisions. It also seeks to examine how brand awareness mediates this primary effect. The data for this study was collected based on 360 followers from student's perspectives towards major...

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Bibliographic Details
Main Authors:	Reema Nofal, Cemal Calicioglu, Hasan Yousef Aljuhmani
Format:	Article
Language:	English
Published:	Growing Science 2020-03-01
Series:	International Journal of Data and Network Science
Subjects:	social network sites advertisements consumer purchase decision brand awareness social media marketing north cyprus
Online Access:	http://www.growingscience.com/ijds/Vol4/ijdns_2020_6.pdf

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