The impact of social networking sites advertisement on consumer purchasing decision: The Mediating role of brand awareness
This study aims to investigate the impact of social networking sites advertisements on consumer purchase decisions. It also seeks to examine how brand awareness mediates this primary effect. The data for this study was collected based on 360 followers from student's perspectives towards major...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-03-01
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| Series: | International Journal of Data and Network Science |
| Subjects: | |
| Online Access: | http://www.growingscience.com/ijds/Vol4/ijdns_2020_6.pdf |