PRIORITIZATION OF CUSTOMER NEEDS IN HOUSE OF QUALITY USING CONJOINT ANALYSIS
The priority structure of customer needs in House of Quality (HOQ) forms the basis for the company to make the product more attractive to customers. In the traditional Quality Function Deployment (QFD) approach, the priority structure of customer needs is developed through assigning different import...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2010-06-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://www.ijqr.net/journal/v4-n2/7.pdf |