Connected versus Mainstreamed. Politicized or de-politicized?

• Main Author: Iria Puyosa
• Format: Article
• Language: English
• Published: Universidad del Rosario; Universidad de los Andes de Venezuela; Universidad Complutense de Madrid 2012-02-01
• Series: Disertaciones
• Subjects: Preferencias de información política; mediatización; telepolítica; acceso a internet; conectados; desconectados; web social; politización; despolitización; tipos de electores; posiciones políticas; sociedad en red.
• Online Access: https://revistas.urosario.edu.co/index.php/disertaciones/article/view/3891

In our research line about changes in the Venezuelans' political culture in the context of the information society, we are progressing on the characterization of the mass media and the Internet usage dynamics. The model hypothesize the existence of four political culture types, 1) citizens integrated by personal or familial bonds; 2) citizens integrated by ideology ; 3) citizens instrumentally rational ; and 4) citizens socially rational. The current study focuses on the usage of mass media and Internet in relationship with political views. Data come from a survey conducted using a telephone database to collect responses from a representative sample of the Venezuelan registered for vote population. Data was analyzed using the 2-step cluster analysis technique. Results are consistent with the hypothesis of the four political culture types, on regard as mass media and the Internet usage patterns. Cases grouped into four clusters defined by Internet connection and politics information preferences.