Cruise passengers’ perceived value and willingness to recommend

This paper evaluates cruise passengers perceived value, satisfaction and willingness to recommend a cruise to someone. Passengers aboard an underway ship cruising the Caribbean were surveyed. Regression analyses revealed that, not surprisingly, perceived value and service quality aboard the ship...

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Bibliographic Details
Main Authors: David McA. Baker, Mark D. Fulford
Format: Article
Language:English
Published: University of the Algarve - ESGHT - CIEO 2016-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/714/pdf_7