Regional University Marketing in Under-developed Regions

Specific approaches, in the field of the University marketing, are discussed with the higher intensity last decades. But the Universities established in underdeveloped regions have special position, function, possibilities, and specific needed activities. There are also many reasons for applying mod...

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Bibliographic Details
Main Authors: Robert Štefko, Miroslav Frankovský, Radovan Baèík
Format: Article
Language:English
Published: University of Finance and Management, Warsaw; Vistula University 2007-09-01
Series:Contemporary Economics
Online Access:http://ce.vizja.pl/en/download-pdf/id/24