Cómo hacer Investigación Científica en Marketing
There is a mistaken notion about the application of scientific research in the field of marketing, In this specialized area of management science, we have several reasons to carry it out: the analysis of consumer behavior, tastes and preferences studies, the search for new markets and competitive an...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad Estatal de Milagro
2012-07-01
|
| Series: | Ciencia UNEMI |
| Subjects: | |
| Online Access: | http://ojs.unemi.edu.ec/index.php/cienciaunemi/article/view/40/37 |