THE MIGRATION REGULARITIES OF THE TELEVISION AUDIENCE / ЗАКОНОМЕРНОСТИ МИГРАЦИЙ ТЕЛЕВИЗИОННОЙ АУДИТОРИИ
On the basis of opinion polls the article studies the patterns of migration of the audience in TV space— shifting the viewer from channel to channel or within a channel from one essential event to another—and defines quantitative measures of migration: the arrival of the audience, the leaving of the...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
GITR Film & Television School
2016-12-01
|
| Series: | Наука телевидения |
| Subjects: | |
| Online Access: | https://cyberleninka.ru/article/v/zakonomernosti-migratsiy-televizionnoy-auditorii |