MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS

MODERN MARKETING TECHNOLOGIES IN THE ADVERTISING BUSINESS

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The article shows the need for new approaches to the creation of competitive advantage for the Russian companies working in the field of advertising. Integrated use of marketing interaction marketing technology and marketing experience will allow Russian companies to maximize customer value and achi...

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Bibliographic Details
Main Authors: M. Orlova, A. Serzhantov, A. Cherskikh
Format: Article
Language:Russian
Published: Publishing House of the State University of Management 2016-03-01
Series:Вестник университета
Subjects:
рекламные бизнес-услуги
комплекс маркетинговых технологий
кастомизированное взаимодействие
тейлоризация
маркетинг впечатлений
Online Access:https://vestnik.guu.ru/jour/article/view/108

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