| Summary: | <p>This paper is about a social movement – the MST (Movimento dos Trabalhadores Rurais Sem-Terra) – and its relation to the media in Rio Grande do Sul state, Brazil, particularly the JA (Jornal do Almoço) – the local televised news at noon from RBS TV, an affiliate to RBS (Rede Brasil Sul de Comunicação). Members of the Movement are interviewed in order to collect their opinions about how the MST sees itself on the JA. The corpus of this research is constituted of programs aired by the JA during “Red April”, marked by a month of public manifestations of many types, announced and realized by the MST in 2004. The work is theoretically and methodologically based on Douglas Kellner's Critical Media Pedagogy, as well as Jesús Martín-Barbero's Mediations Theory.</p>
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