Marketing Plan Design for Classified Website Based on Big Data
With the background of big data, it is getting better and better for the marketing environment of classified information websites. Meanwhile, society is progressing, and the traditional marketing model is bound to develop and change, ranging from the beginning of 4P marketing theory (product, price,...
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EDP Sciences
2020-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_02004.pdf |
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doaj-a3dc560edeb14064a49782c856fca2162021-04-02T16:02:26ZengEDP SciencesE3S Web of Conferences2267-12422020-01-012180200410.1051/e3sconf/202021802004e3sconf_iseese2020_02004Marketing Plan Design for Classified Website Based on Big DataAn Chenyao0Kang Chiao International School East ChinaWith the background of big data, it is getting better and better for the marketing environment of classified information websites. Meanwhile, society is progressing, and the traditional marketing model is bound to develop and change, ranging from the beginning of 4P marketing theory (product, price, channel, publicity) to the 4C marketing theory (customer, cost, convenience, communication) to the current 4R marketing theory (association, reaction, relationship, remuneration), with different focus on the specific marketing theory. Therefore, this paper presents an active exploration of big data as the core marketing model for classified information websites.https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_02004.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
An Chenyao |
| spellingShingle |
An Chenyao Marketing Plan Design for Classified Website Based on Big Data E3S Web of Conferences |
| author_facet |
An Chenyao |
| author_sort |
An Chenyao |
| title |
Marketing Plan Design for Classified Website Based on Big Data |
| title_short |
Marketing Plan Design for Classified Website Based on Big Data |
| title_full |
Marketing Plan Design for Classified Website Based on Big Data |
| title_fullStr |
Marketing Plan Design for Classified Website Based on Big Data |
| title_full_unstemmed |
Marketing Plan Design for Classified Website Based on Big Data |
| title_sort |
marketing plan design for classified website based on big data |
| publisher |
EDP Sciences |
| series |
E3S Web of Conferences |
| issn |
2267-1242 |
| publishDate |
2020-01-01 |
| description |
With the background of big data, it is getting better and better for the marketing environment of classified information websites. Meanwhile, society is progressing, and the traditional marketing model is bound to develop and change, ranging from the beginning of 4P marketing theory (product, price, channel, publicity) to the 4C marketing theory (customer, cost, convenience, communication) to the current 4R marketing theory (association, reaction, relationship, remuneration), with different focus on the specific marketing theory. Therefore, this paper presents an active exploration of big data as the core marketing model for classified information websites. |
| url |
https://www.e3s-conferences.org/articles/e3sconf/pdf/2020/78/e3sconf_iseese2020_02004.pdf |
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AT anchenyao marketingplandesignforclassifiedwebsitebasedonbigdata |
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