| Summary: | With the background of big data, it is getting better and better for the marketing environment of classified information websites. Meanwhile, society is progressing, and the traditional marketing model is bound to develop and change, ranging from the beginning of 4P marketing theory (product, price, channel, publicity) to the 4C marketing theory (customer, cost, convenience, communication) to the current 4R marketing theory (association, reaction, relationship, remuneration), with different focus on the specific marketing theory. Therefore, this paper presents an active exploration of big data as the core marketing model for classified information websites.
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