Use of twitter and Facebook by top European museums

With social media becoming so pervasive, museums strive to adopt them for their own use. Effective use of social media especially Facebook and Twitter seems to be promising. Social media offer museums the possibility to engage audiences, potential and active visitors with their collections and ideas...

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Bibliographic Details
Main Authors: Kostas Zafiropoulos, Vasiliki Vrana, Konstantinos Antoniadis
Format: Article
Language:English
Published: International Hellenic University 2015-12-01
Series:Journal of Tourism, Heritage & Services Marketing
Subjects:
Online Access:http://jthsm.gr/vol1iss1/1-1-3.pdf