CREATION OF LOCAL WINES AS A METHOD OF FORMATION OF COMPETITIVE ADVANTAGES OF THE WINERY

CREATION OF LOCAL WINES AS A METHOD OF FORMATION OF COMPETITIVE ADVANTAGES OF THE WINERY

The article proves the practicability of producing wine from local grapes for Ukrainian wineries. The substantiation is based on the construction of five levels of goods and consumer values. The fifth level is a wine that has a unique style: its character, temperament, expresses the peculiarities of...

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Bibliographic Details
Main Authors: M. Braiko, O. Solodova, O. Golubyonkova, А. Braiko
Format: Article
Language:English
Published: Odessa national academy of food technologies 2018-10-01
Series:Ekonomìka Harčovoï Promislovostì
Subjects:
Ukrainian enterprises
consumer value
local wines
business model of chateau
competitive
Online Access:https://journals.gsjp.eu/index.php/fie/article/view/1059

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