The Face Management Challenges of Sport Celebrity
<em>While gaining centrality within the sport field, media accelerated its commodification process and facilitated sport actors becoming competitive on the celebrity market. The aim of this paper is to discuss the reconfiguration that the celebrity logic brought in terms of the mere condition...
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| Format: | Article |
| Language: | English |
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Faculty of Management National University of Political Studies and Public Administration
2015-03-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/123 |