Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food

In Romania, the creation of short food supply chains will provide the opportunity for rural development both in terms of area and people. For farmers, the development of short food supply chains represents one factor of coagulation and stimulation of cooperat...

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Main Author:	Bălășescu Marius
Format:	Article
Language:	English
Published:	Transilvania University Press 2018-01-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	s hort food supply chain traditional local food marketing research food authenticity
Online Access:	http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/01_BALASESCU_M.pdf

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spelling	doaj-a35200a7dbcc4e68905fcd714fe1e8702020-11-24T22:13:52ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942018-01-0110(59)2310Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food Bălășescu Marius0Transilvania University of Brasov In Romania, the creation of short food supply chains will provide the opportunity for rural development both in terms of area and people. For farmers, the development of short food supply chains represents one factor of coagulation and stimulation of cooperation, providing new opportunities for development. Consumers are interested in supporting the development of local food chains by consuming the products, but it is difficult in many situations for them to reach the products and producers. This paper presents the results of a study conducted among Romanian consumers in order to quantify their interest in local food and their perception on the traditional food authenticity. http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/01_BALASESCU_M.pdfs hort food supply chaintraditional local foodmarketing researchfood authenticity
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Bălășescu Marius
spellingShingle	Bălășescu Marius Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences s hort food supply chain traditional local food marketing research food authenticity
author_facet	Bălășescu Marius
author_sort	Bălășescu Marius
title	Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food
title_short	Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food
title_full	Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food
title_fullStr	Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food
title_full_unstemmed	Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food
title_sort	solutions for improv ing the romanian consumers trust in the authenticity of traditional local food
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194 2065-2194
publishDate	2018-01-01
description	In Romania, the creation of short food supply chains will provide the opportunity for rural development both in terms of area and people. For farmers, the development of short food supply chains represents one factor of coagulation and stimulation of cooperation, providing new opportunities for development. Consumers are interested in supporting the development of local food chains by consuming the products, but it is difficult in many situations for them to reach the products and producers. This paper presents the results of a study conducted among Romanian consumers in order to quantify their interest in local food and their perception on the traditional food authenticity.
topic	s hort food supply chain traditional local food marketing research food authenticity
url	http://webbut.unitbv.ro/Bulletin/Series%20V/2017/BULETIN%20I/01_BALASESCU_M.pdf
work_keys_str_mv	AT balasescumarius solutionsforimprovingtheromanianconsumerstrustintheauthenticityoftraditionallocalfood
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Solutions for improv ing the Romanian consumers trust in the authenticity of traditional local food

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