PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI

PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI

This study aims to analyze the relationship between consumer characteristics and product attributes. Dimensions of consumer characteristics, are age, education, occupation, and income consumers. While, the dimention of product atribute are price, design, facility and location. This research’s settin...

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Main Author: Sri Murwanti
Format: Article
Language:English
Published: Muhammadiyah University Press 2015-12-01
Series:Benefit Jurnal Manajemen dan Bisnis
Subjects:
consumer characteristic, product attribute, education level, property industry
Online Access:http://journals.ums.ac.id/index.php/benefit/article/view/1298
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spelling doaj-a34c4789570848c9800de5b6851659b52020-11-24T23:50:22ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042015-12-0113152601058PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRISri Murwanti0Fakultas Ekonomi Universitas Muhammadiyah SurakartaThis study aims to analyze the relationship between consumer characteristics and product attributes. Dimensions of consumer characteristics, are age, education, occupation, and income consumers. While, the dimention of product atribute are price, design, facility and location. This research’s setting is in the property industry. The research uses chi-square as a tool of analysis. The results show that there is a relationship between consumer’s characteristics and product attribute. Education level has the highest impact to product attribute.http://journals.ums.ac.id/index.php/benefit/article/view/1298consumer characteristic, product attribute, education level, property industry
collection DOAJ
language English
format Article
sources DOAJ
author Sri Murwanti
spellingShingle Sri Murwanti
PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI
Benefit Jurnal Manajemen dan Bisnis
consumer characteristic, product attribute, education level, property industry
author_facet Sri Murwanti
author_sort Sri Murwanti
title PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI
title_short PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI
title_full PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI
title_fullStr PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI
title_full_unstemmed PERILAKU KONSUMEN DALAM MEMILIH PERUMAHAN PADA PERUMAHAN CIPTA LARAS BULUSULUR WONOGIRI
title_sort perilaku konsumen dalam memilih perumahan pada perumahan cipta laras bulusulur wonogiri
publisher Muhammadiyah University Press
series Benefit Jurnal Manajemen dan Bisnis
issn 1410-4571
2541-2604
publishDate 2015-12-01
description This study aims to analyze the relationship between consumer characteristics and product attributes. Dimensions of consumer characteristics, are age, education, occupation, and income consumers. While, the dimention of product atribute are price, design, facility and location. This research’s setting is in the property industry. The research uses chi-square as a tool of analysis. The results show that there is a relationship between consumer’s characteristics and product attribute. Education level has the highest impact to product attribute.
topic consumer characteristic, product attribute, education level, property industry
url http://journals.ums.ac.id/index.php/benefit/article/view/1298
work_keys_str_mv AT srimurwanti perilakukonsumendalammemilihperumahanpadaperumahanciptalarasbulusulurwonogiri
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