Data and Business Intelligence Systems for Competitive Advantage: prospects, challenges, and real-world applications
This paper is intended as a short introduction to Business Intelligence and Analytics systems. The main aim of the paper is to raise awareness of organizations in the developing world, about the benefits of these technologies and the crucial role they play in the survival and competitiveness of the...
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| Format: | Article |
| Language: | English |
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Universidad de Guadalajara
2019-12-01
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| Series: | Mercados y Negocios |
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| Online Access: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7537 |