THE ANALYSIS OF RELIGIOSITY AND COUNTRY OF ORIGIN INFLUENCE TOWARDS PURCHASE INTENTION WITH CONSUMER ATTITUDES AS THE INTERVENING VARIABLE IN KFC PANDANARAN SEMARANG (CASE STUDY IN FE UNISSULA’S STUDENTS)

THE ANALYSIS OF RELIGIOSITY AND COUNTRY OF ORIGIN INFLUENCE TOWARDS PURCHASE INTENTION WITH CONSUMER ATTITUDES AS THE INTERVENING VARIABLE IN KFC PANDANARAN SEMARANG (CASE STUDY IN FE UNISSULA’S STUDENTS)

This research aims to analyze the influence of religiosity and the county of origin against the purchase intention in KFC Pandanaran Semarang with consumer attitudes as intervening variable. The population in this research is a college student of economic faculty of Islamic University of Sultan Agun...

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Bibliographic Details
Main Author: Edwin Hermanto
Format: Article
Language:English
Published: Fakultas Ekonomi Universitas Islam Sultan Agung 2018-09-01
Series:IJIBE (International Journal of Islamic Business Ethics)
Subjects:
religiosity
country of origin
consumer attitudes
purchase intention
Online Access:http://dx.doi.org/10.30659/ijibe.3.2.473-482

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