Metaphor in media language and cognition: A perspective from conceptual metaphor theory

I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media?...

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Main Author: Kövecses Zoltán
Format: Article
Language:English
Published: Sciendo 2018-06-01
Series:Lege Artis. Language yesterday, today, tomorrow
Subjects:
Online Access:http://www.degruyter.com/view/j/lart.2018.3.issue-1/lart-2018-0004/lart-2018-0004.xml?format=INT
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spelling doaj-a31e1c9b92874495abaf1510cc54f1f92020-11-24T21:12:53ZengSciendoLege Artis. Language yesterday, today, tomorrow2453-80352018-06-013112414110.2478/lart-2018-0004lart-2018-0004Metaphor in media language and cognition: A perspective from conceptual metaphor theoryKövecses Zoltán0Eötvös Loránd University, Budapest, HungaryI discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media? (3) Is the metaphorical mind of the participants of media communication a “self-contained” mind immune to the influence of context or is it affected by it?http://www.degruyter.com/view/j/lart.2018.3.issue-1/lart-2018-0004/lart-2018-0004.xml?format=INTmedia discourseconceptual metaphorvirtual realitycoherence of media discoursecontextual effectspriming
collection DOAJ
language English
format Article
sources DOAJ
author Kövecses Zoltán
spellingShingle Kövecses Zoltán
Metaphor in media language and cognition: A perspective from conceptual metaphor theory
Lege Artis. Language yesterday, today, tomorrow
media discourse
conceptual metaphor
virtual reality
coherence of media discourse
contextual effects
priming
author_facet Kövecses Zoltán
author_sort Kövecses Zoltán
title Metaphor in media language and cognition: A perspective from conceptual metaphor theory
title_short Metaphor in media language and cognition: A perspective from conceptual metaphor theory
title_full Metaphor in media language and cognition: A perspective from conceptual metaphor theory
title_fullStr Metaphor in media language and cognition: A perspective from conceptual metaphor theory
title_full_unstemmed Metaphor in media language and cognition: A perspective from conceptual metaphor theory
title_sort metaphor in media language and cognition: a perspective from conceptual metaphor theory
publisher Sciendo
series Lege Artis. Language yesterday, today, tomorrow
issn 2453-8035
publishDate 2018-06-01
description I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media? (3) Is the metaphorical mind of the participants of media communication a “self-contained” mind immune to the influence of context or is it affected by it?
topic media discourse
conceptual metaphor
virtual reality
coherence of media discourse
contextual effects
priming
url http://www.degruyter.com/view/j/lart.2018.3.issue-1/lart-2018-0004/lart-2018-0004.xml?format=INT
work_keys_str_mv AT kovecseszoltan metaphorinmedialanguageandcognitionaperspectivefromconceptualmetaphortheory
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