Metaphor in media language and cognition: A perspective from conceptual metaphor theory
I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media?...
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doaj-a31e1c9b92874495abaf1510cc54f1f92020-11-24T21:12:53ZengSciendoLege Artis. Language yesterday, today, tomorrow2453-80352018-06-013112414110.2478/lart-2018-0004lart-2018-0004Metaphor in media language and cognition: A perspective from conceptual metaphor theoryKövecses Zoltán0Eötvös Loránd University, Budapest, HungaryI discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media? (3) Is the metaphorical mind of the participants of media communication a “self-contained” mind immune to the influence of context or is it affected by it?http://www.degruyter.com/view/j/lart.2018.3.issue-1/lart-2018-0004/lart-2018-0004.xml?format=INTmedia discourseconceptual metaphorvirtual realitycoherence of media discoursecontextual effectspriming |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Kövecses Zoltán |
spellingShingle |
Kövecses Zoltán Metaphor in media language and cognition: A perspective from conceptual metaphor theory Lege Artis. Language yesterday, today, tomorrow media discourse conceptual metaphor virtual reality coherence of media discourse contextual effects priming |
author_facet |
Kövecses Zoltán |
author_sort |
Kövecses Zoltán |
title |
Metaphor in media language and cognition: A perspective from conceptual metaphor theory |
title_short |
Metaphor in media language and cognition: A perspective from conceptual metaphor theory |
title_full |
Metaphor in media language and cognition: A perspective from conceptual metaphor theory |
title_fullStr |
Metaphor in media language and cognition: A perspective from conceptual metaphor theory |
title_full_unstemmed |
Metaphor in media language and cognition: A perspective from conceptual metaphor theory |
title_sort |
metaphor in media language and cognition: a perspective from conceptual metaphor theory |
publisher |
Sciendo |
series |
Lege Artis. Language yesterday, today, tomorrow |
issn |
2453-8035 |
publishDate |
2018-06-01 |
description |
I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media? (3) Is the metaphorical mind of the participants of media communication a “self-contained” mind immune to the influence of context or is it affected by it? |
topic |
media discourse conceptual metaphor virtual reality coherence of media discourse contextual effects priming |
url |
http://www.degruyter.com/view/j/lart.2018.3.issue-1/lart-2018-0004/lart-2018-0004.xml?format=INT |
work_keys_str_mv |
AT kovecseszoltan metaphorinmedialanguageandcognitionaperspectivefromconceptualmetaphortheory |
_version_ |
1716749645953105920 |