Metaphor in media language and cognition: A perspective from conceptual metaphor theory

I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media?...

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Bibliographic Details
Main Author: Kövecses Zoltán
Format: Article
Language:English
Published: Sciendo 2018-06-01
Series:Lege Artis. Language yesterday, today, tomorrow
Subjects:
Online Access:http://www.degruyter.com/view/j/lart.2018.3.issue-1/lart-2018-0004/lart-2018-0004.xml?format=INT
Description
Summary:I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media? (3) Is the metaphorical mind of the participants of media communication a “self-contained” mind immune to the influence of context or is it affected by it?
ISSN:2453-8035