Female gender stereotype in French advertising texts

This article deals with the problem of female gender stereotypes in French advertising texts. On the ground of the practical analysis of advertising texts published in some modern French periodicals, we managed to expose and define general and national-cultural female gender stereotypes fixed in col...

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Bibliographic Details
Main Author: A S Borisova
Format: Article
Language:English
Published: Peoples' Friendship University of Russia (RUDN University) 2008-06-01
Series:Russian journal of linguistics: Vestnik RUDN
Online Access:http://journals.rudn.ru/linguistics/article/view/9744