Compassion fade: affect and charity are greatest for a single child in need.

Charitable giving in 2013 exceeded $300 billion, but why do we respond to some life-saving causes while ignoring others? In our first two studies, we demonstrated that valuation of lives is associated with affective feelings (self-reported and psychophysiological) and that a decline in compassion ma...

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Bibliographic Details
Main Authors: Daniel Västfjäll, Paul Slovic, Marcus Mayorga, Ellen Peters
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2014-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC4062481?pdf=render