| Summary: | This ethnographic exercise aims to identify the relationship peculiarities between Porto Alegresuperadventure comics collectors with their magazines. The framework approaches thesuperadventure comics and the main consumer culture characteristics, focusing on one of itsconsequences, the collecting. For data collection were used participative observation technique with field trips in the Porto Alegre Comic Book Fair and interviews with event exhibitors andfrequenters. The results indicate that the collecting comics oversteps utilitarian dimension of consumption because the magazines are purchased to be conserve and read again because they represent collector life aspects and satisfaction source for him, providing even a sense of obtaining somehow immortality.The collections do not starts deliberately, but once established, the search and acquisition of new items occur regularly and the heap formation following define criterias.Thepossibility of removing an collection item is regarded as something negative. The collecting involves the continuous consumption since the collections will never be complete, because there will always be new interest magazines to be acquired.
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