Competitiveness in modern conditions and necessity of changes in the company business model

• Main Author: Cvetković Miodrag
• Format: Article
• Language: English
• Published: University of Novi Sad - Faculty of Economics, Subotica 2017-01-01
• Series: Anali Ekonomskog fakulteta u Subotici
• Subjects: globalization; strategy; competition; business models; it
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2017/0350-21201737281C.pdf

Modern business conditions characterized by the dramatic development of globalization, development of information and communication technologies, as well as the uncertain demand and creating increasingly narrow market segments that need to customize the products. What is necessary is a different strategic approach and a new way of organizing the company, which is primarily based on networking and partnership with other companies in the supply chain. The essence of this connectivity is changing the functional organization of the company in processing and networking of their own business processes with the processes of other companies, in order to achieve the best efficiency and effectiveness, and competitiveness. Business model links strategic and operational aspects of business, supporting strategic value, "pull" organization, efficiency, flexibility and profitability.