Is marketing communication really a challenge for companies on Instagram?
Meeting the challenges of social media is becoming more and more important for companies in the 21st century. If companies want to be successful, they need to be present not only in the real world but also in the virtual world. With this paper, we would like to help companies in their marketing comm...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2020/11/shsconf_appsconf2020_01061.pdf |