The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective

The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective

This article includes studies cinema as a social mass media, in relation to the influence it exerts on children and young people. From different aspects of the cinema, we deep in its role as transmitter of stereotypes, with special attention to the gender perspective. The methodology used has been b...

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Bibliographic Details
Main Author: Beatriz MORALES ROMO
Format: Article
Language:English
Published: Ediciones Universidad de Salamanca 2017-12-01
Series:Fonseca: Journal of Communication
Subjects:
cine
estereotipo
género
medios de comunicación de masas
socialización.
Online Access:http://revistas.usal.es/index.php/2172-9077/article/view/17326
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spelling doaj-a1e7d16498394618aefd33c50aff55062020-11-24T22:05:15ZengEdiciones Universidad de SalamancaFonseca: Journal of Communication2172-90772017-12-011515274210.14201/fjc201715274215013The Cinema as a Social Mass Media. Lights and Shadows from the Gender PerspectiveBeatriz MORALES ROMO0Universidad Internacional de la RiojaThis article includes studies cinema as a social mass media, in relation to the influence it exerts on children and young people. From different aspects of the cinema, we deep in its role as transmitter of stereotypes, with special attention to the gender perspective. The methodology used has been both, quantitative and qualitative. On the one hand, a survey of 251 students of various university degrees has been applied and, on the other hand, in-depth interviews have been conducted with experts, and the 20 best-selling romantic films of the first decade of the 21st century have been studied through analysis sheets. The results obtained focus on the repercussion of cinema as a mass media among its spectators, as well as its contribution to the perpetuation of gender stereotypes, despite the fact that there is an evolution towards more equality.http://revistas.usal.es/index.php/2172-9077/article/view/17326cineestereotipogéneromedios de comunicación de masassocialización.
collection DOAJ
language English
format Article
sources DOAJ
author Beatriz MORALES ROMO
spellingShingle Beatriz MORALES ROMO
The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective
Fonseca: Journal of Communication
cine
estereotipo
género
medios de comunicación de masas
socialización.
author_facet Beatriz MORALES ROMO
author_sort Beatriz MORALES ROMO
title The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective
title_short The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective
title_full The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective
title_fullStr The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective
title_full_unstemmed The Cinema as a Social Mass Media. Lights and Shadows from the Gender Perspective
title_sort cinema as a social mass media. lights and shadows from the gender perspective
publisher Ediciones Universidad de Salamanca
series Fonseca: Journal of Communication
issn 2172-9077
publishDate 2017-12-01
description This article includes studies cinema as a social mass media, in relation to the influence it exerts on children and young people. From different aspects of the cinema, we deep in its role as transmitter of stereotypes, with special attention to the gender perspective. The methodology used has been both, quantitative and qualitative. On the one hand, a survey of 251 students of various university degrees has been applied and, on the other hand, in-depth interviews have been conducted with experts, and the 20 best-selling romantic films of the first decade of the 21st century have been studied through analysis sheets. The results obtained focus on the repercussion of cinema as a mass media among its spectators, as well as its contribution to the perpetuation of gender stereotypes, despite the fact that there is an evolution towards more equality.
topic cine
estereotipo
género
medios de comunicación de masas
socialización.
url http://revistas.usal.es/index.php/2172-9077/article/view/17326
work_keys_str_mv AT beatrizmoralesromo thecinemaasasocialmassmedialightsandshadowsfromthegenderperspective
AT beatrizmoralesromo cinemaasasocialmassmedialightsandshadowsfromthegenderperspective
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