Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan

Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan

Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population...

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Bibliographic Details
Main Authors: Wita Marantika, Sarsono Sarsono
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2020-12-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
product quality
word of mouth
store image
purchasing decision
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/633

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