Channels of social influence for decision making in restaurants: A case study
Consumers use the Internet to obtain information on tourism products and services. When evaluating the alternatives, they are faced with a large volume of information that makes their purchasing decision difficult. In this context, the generalized use of mobile instant messaging (MIM) has led to the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade do Algarve
2018-05-01
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| Series: | Dos Algarves: A Multidisciplinary e-Journal |
| Subjects: | |
| Online Access: | http://www.dosalgarves.com/rev/N32/5rev32.pdf |