(How) did attack advertisements increase Affordable Care Act enrollments?

We examine the effects of exposure to negative information in attack advertisements in the context of Affordable Care Act (ACA) and Common Core (CC) education standards and show that they lead to an increase in the ACA enrollments and support of the CC standards. To explain this effect, we rely on t...

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Bibliographic Details
Main Authors: Niam Yaraghi, Darrell M West, Ram D Gopal, Ram Ramesh
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2020-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0228185

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