Bilbao, la definición de una "imagen de marca" como reclamo competitivo. Crónica de un proceso iniciado
In this article it is analysed the "urban model" which is being developed in Bilbao by public and prívate institutions and it is basically focused to reviva) the Bilbao metropolitan area. It is analysed the potencialities and the decadences of the city to make the Strategic Plan which will...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Valladolid
1999-06-01
|
| Series: | Ciudades |
| Online Access: | http://www3.uva.es/iuu/REVISTA/Ciudades%2005/Ciudades%2005%20151-178%20ALVAREZ%20MORA.pdf |