The SWOT-Analysis Sociological Measurement in Business
The article examines the conditions for companies' successful development, combining strategic PR-planning and marketing tactics based on sociological measurements. For this purpose the author studies the environment by estimating the activities of the competitors, suppliers and consumers, and...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-09-01
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| Series: | RUDN journal of Sociology |
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| Online Access: | http://journals.rudn.ru/sociology/article/view/6380 |