Fuzzy Relative Willingness: Modeling Influence of Exogenous Factors in Driving Information Propagation Through a Social Network
A high percentage of information that propagates through a social network is sourced from different exogenous sources. E.g., individuals may form their opinions about products based on their own experience or reading a product review, and then share that with their social network. This sharing then...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE
2020-01-01
|
| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9217511/ |